For decades, household name brands have topped the consumer market. They’ve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations...
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Party City on Saturday filed for Chapter 11 bankruptcy protection...
Dec. 23, 2024The Fresh Market, a grocery brand, is planning to roll out Vusion 360 digital technology solutions at its physical locations.VusionGroup is a digitalization solutions firm, according to a...
Christmas Day is, perhaps, the only time of the year when it appears like everyone is off. For those who can’t eat another bite of leftovers or who don’t want...
Non-traditional retail venues such as offices, sporting arenas, and schools offer brands unique opportunities to connect with engaged audiences. However, navigating this distribution channel can be a challenge for emerging...
The Starbucks Workers United (SBWU) union has followed through on its strike authorization, with baristas at Starbucks cafés in Los Angeles, Chicago and the retailer’s hometown of Seattle starting “five...
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Big Lots will start going out of business sales at...
Dec. 20, 2024Two-thirds of consumers will leave an e-commerce site or store and shop from another retailer when an item they are looking to purchase is out of stock.That's a...
At least two American restaurant chains appear to be bucking the trendline when it comes to sales numbers and brand loyalty, as CNN reported.Olive Garden saw same-store sales increase by...
Using PR as a marketing method for product launch requires an understanding of what is newsworthy and what is not. Whether you’re an accomplished PhD or an enterprising young person...
