The new 4 Ps of customer engagement

The new 4 Ps of customer engagement

Customer ServiceTo succeed in this new era of customer engagement, marketers must evolve from campaign-centric strategies to journey-centric execution.Photo: Adobe StockSeptember 5, 2025 by Scott Opiela — Chief Marketing Officer,...

5 Retail Myths Debunked

5 Retail Myths Debunked

Running a store is tough enough without believing retail management myths that quietly drain your profits, frustrate your people, and push customers away.Smart Retail Management isn’t about gimmicks: it’s about separating...

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