Getting Tough on Soft Claims
We are all endlessly bombarded with marketing messages and tactics attempting to get us to purchase one product over another. Whether a company is promoting its formula (“New and Improved”),...
We are all endlessly bombarded with marketing messages and tactics attempting to get us to purchase one product over another. Whether a company is promoting its formula (“New and Improved”),...
Dive Brief: As Diptyque continues its brick-and-mortar expansion across the United States, the brand announced this week that it named its first chief marketing officer, according to a press release...
Image: Adobe Stock.A group of citizens has formed to monitor checkout performance at the Hy-Vee supermarket on Fleur Drive in Des Moines, according to an axios.com report.Group organizer Joe Henry...
Inflation has been highly discussed in the US throughout 2022, with news articles and earnings calls highlighting its impact on consumer spending. As we entered 2023, we asked ourselves, how...
Small, medium, and large: These sizes can vary widely when it comes to actual fit, and that can be a significant challenge if you sell clothing. The problem is that...
Walmart expects ad and B2B service sales to lessen dependence on retail - RetailWire Retail News Reuters Walmart CFO John David Rainey said that the vast majority of its...
What does great customer service look like? When done right, great customer service creates an exceptional experience and shouldn’t really look like anything. The retailer should be letting the customer know...
How to Expand Your Fashion Ecommerce Catalog?4 min read Reading Time: 3 minutesE-commerce retailers are not only releasing more and more collections during the year, but they’re also looking for...
Price Chopper/Market 32 recently launched Daily SurPRIZE, Frozen Food Frenzy, a themed digital game, as a component of National Frozen Food Month in March.Last fall, Price Chopper/Market 32 ran tcc Global’s Daily SurPRIZE...
With its founder stepping away from the role, “clean” beauty brand Versed appointed Kerry Sullivan as its new chief executive officer last month. Sullivan, who has the new role listed...