Retail

Much is spent on advertising every holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce. Why Is Compelling Creative So Rare? For too long,...

A new and uplifting holiday campaign from Amazon is shining a spotlight on how a small act of everyday kindness can change someone’s life. Amazon’s 2024 holiday ad tells the...

A silent revolution is taking place. It's not about the latest technology or the newest product trends. Instead, it's about something more fundamental: how we interact — or don't interact...

The in-store grocery shopping experience has held on to its appeal, even as supermarket retailers have realized that they also need to offer customers simple, yet personalized, digital commerce options....

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Peloton on Friday announced the launch of a new multi-phase...

Nov. 4, 2024Zenni Optical, a major online eyewear retailer, is partnering with Eyebot, an innovator in automated vision testing, on a strategic partnership to improve access to vision care, according...

Emily Pfeiffer researches B2C commerce solutions, commerce/site search, and order management systems. Lauren Cevallos researches point-of-service solutions, retail planning systems, and other store technology. We hear software vendors across our...

National Candy Day is upon us and Macy’s has a special event going on in New Jersey. According to National Day Calendar, National Candy Day, celebrated on November 4th, highlights...

We see the ads everywhere: Ozempic. WeGovy. Rybelsus. Mounjaro. They are on our televisions. Filling up our social media feeds. In Super Bowl spots. Relative newcomers like Ro and Hers...

Following a Q4 that its new Chairman and CEO Brian Niccol termed “very disappointing,” Starbucks will make a number of changes designed to improve both the customer and associate experience...