Professional Services

  Do users own the output?  This is all about who owns the content that the AI chatbot produces after you supply it with a prompt. For example, if the...

At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integration of generative AI...

(Bloomberg) -- US investors looking to match the long-term returns provided by equities need look no further than the seemingly modest municipal bond market. Case in point: the $1 billion...

Implementing new audit software can be a lot like deciding to head out on a long road trip or adventuring to another part of the world. The fruits of such...

Going back to school, whether to start a degree, finish up one from years ago, or pursue an advanced degree, can be both rewarding and stressful. Working on papers, handling...

Bruce W. Marcus About the Author Bruce W. Marcus remains a pioneer in the modern practices of professional services marketing even after his death in 2014 at age 89. He...

Once you have a system for setting up Outlook email reminders, you’ll feel a lot less stressed about your inbox. Whether you’ve received an email you need to reply to...

BOSTON, MA—Global law firm Greenberg Traurig, LLP added Christine Chen to its Boston office as an associate in the firm’s Banking & Finance Practice. Chen focuses her practice on representing...

Amy Reynolds, senior training specialist, walked Zack through CARET Legal’s new and improved features. Aimed squarely at helping smaller and mid-sized firms be productive, these features include an enhanced user...

Content syndication is a crucial element of modern growth marketing. It has always been.  However, content syndication methodologies have changed over the years, and so have the content formats that...